AI Insights · Timothy · April 2022
Performance of Top 5 Educational Games Apps in South Africa for Q1 2022
An overview of the performance of the top five educational games apps in South Africa for Q1 2022, including trends in downloads, revenue, and active users.
In Q1 2022, the top five educational games apps in South Africa demonstrated varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides detailed insights into the trends for each app.
Masha and the Bear Educational saw a gradual increase in weekly revenue, reaching up to $2 by the week of March 7. Weekly downloads started at 9.3K at the end of December and decreased to 3.4K by early February, before rising again to 6.2K by the end of March. Weekly active users also showed a declining trend from 58.2K in late December to 37.6K in early March, followed by a slight uptick to 44K by the end of the quarter.
Toca Boca World experienced a notable increase in weekly revenue, peaking at approximately $10.9K in the week of March 21. Weekly downloads fluctuated, starting at 6.7K in late December, dipping to 3.2K in early March, and then rebounding to 5.5K by the end of the quarter. Active users remained relatively stable, starting at 41.1K in late December and ending at 43.3K in late March.
Math Kids: Math Games For Kids did not generate revenue during this period. Weekly downloads showed a slight increase from 3.1K in late December to 3.6K by the end of March. The number of active users also followed an upward trend, starting at 5.8K in late December and reaching 6.4K by the end of March.
Vlad & Niki Supermarket game generated modest weekly revenue, peaking at $38 in the week of January 10. Weekly downloads saw a decline from 5.6K in late December to 1.7K by early March, followed by a slight recovery to 2.4K by the end of the month. Active users dropped from 10.3K in late December to 5.1K by early March, before stabilizing at 5.9K by the end of the quarter.
Coloring & Learn had minimal revenue, with a peak of $5 in the weeks of December 27 and March 14. Weekly downloads showed fluctuations, starting at 2.1K in late December, peaking at 3.2K in early January, and ending at 2.4K in late March. Active users demonstrated a steady increase from 24.2K in late December to 30.1K by mid-March, before slightly dropping to 27.3K by the end of the quarter.
For more detailed insights and trends, visit Sensor Tower.
